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The operating force behind brands
built to scale

Outcomes with Insights and AI-Execution

VirtualCrew embeds alongside founders and leadership teams as a senior fractional operations partner. We don't deliver decks. We diagnose, architect, and build to improve margins, reduce complexity and scale.

We step in as your operational partner when growth comes with problems. 

Schedule Diagnostics Call

WHO WE WORK WITH

We work with a select number of consumer & ecommerce businesses
GLOBAL MARKETS: UK, US EU and INDIA

  • eCommerce businesses between $5M and $500M revenue at the stage where operational infrastructure determines whether you scale or stall.

  • VC and PE-backed founders at genuine inflection points: post-raise, pre-raise, or navigating transformation that requires efficiency.

  • Founders who want an embedded partner, not a consultant:  someone who works alongside the leadership team to deliver, not advise from a distance.

  • PE and VC portfolio teams seeking operational leverage: a trusted partner who can deploy quickly across portfolio companies where speed and precision are non-negotiable.

AREAS OF FOCUS

Operations Strategy & Excellence

Strategic operations partner supporting you with every stage of the customer funnel and operations by finding insights & embedding AI  (genAI or automation) across areas: Order Processing, Logistics, Inventory, Returns & Refunds,  Quality, and Customer Support Workflows. 

Operations Excellence & Strategy

  • Supply-Operations Strategy & Planning

  • Inventory Optimisation

  • Total Quality Management (TQM)

  • Process Audit & Automation

  • Insights & Reports

​​

Marketing & Growth​

  • Market Research

  • Lead Management

  • Research, Design & Product MVP

  • CAC, LTV Optimisation

Transformation & Support

  • AI Strategy & Adoption Roadmap

  • Training Workshops

  • Programme Management

  • Digital Transformation & Implementation

About Us

Yatin Bassi

Founder

  • LinkedIn
HEC Paris
Amazon
Wharton
EY

Yatin brings over 15 years of leadership experience from Amazon, Ernst & Young, and EU startup Printify mostly focussed on eCommerce operations & fulfilment, process improvement and product management. With an MBA from HEC Paris and a background in computer science, Yatin led large scale pan-European programs, built high-performing cross-border teams, and delivered strategic product mandates.​ A passion to solve problems, bring structure, and efficiency drove him to setup VirtualCrew.

We work with a small number of clients at any one time by design where every engagement receives his direct involvement.

We are Operators focussed on fixing systems for scalable growth.

Engagement

DIAGNOSE

Diagnostics to review as-is state: pain points, bottlenecks that are quietly costing your growth.

DESIGN

With a clear picture of expected results, we architect the roadmap: processes,  workflows, and focus areas.

BUILD

We build processes, or where feasible AI-powered systems and workflows directly into your organisation.

EMBED

We stay long enough for change to take root: train your leadership, embed the tools, and measure outcomes so the capability becomes permanent.

Frequently Asked Questions

Start Here

Book Diagnostics Call

  • A 30mins conversation to know more about you

  • No Obligation. No fees.

  • Available to founders, operators, and VC/PE portfolio teams across UK, EU and USA

This is for you if: 

  • You want a strategic partner — not agency or consultant

  • You value proven execution experience, not decks

  • You need measurable outcomes and want to embed AI

Credibility and Structure

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